Express Yourself… On Twitter!

By: Wendy Young

So you’re on Twitter.

If you’re like me, you barely get a greeting out in 140 characters, much less a coherent thought. The limits can be daunting, and that’s not all – how do you get yourself heard (and repeated) in all that noise?

Let’s look at a few simple steps that help take a conversation and turn it into a Tweet.

You start with an idea:

My editor friend, Suzi Quinnones, wrote a great review of my novel, The Great Debut, and she posted it on her blog at http://www.herblog.com/review-of-the-greatest-debut.htm

Right off, you think ‘whoa, that’s too long’ but let’s focus on a few other things first and you will see length take care of itself.

The first problem is that this is in the first person voice. The point of Twitter is to share and be shared and if I see this tweet I’m not likely to Re-Tweet it. Suzy is not my friend, after all.

Let’s generalize the thought:

Editor Suzi Quinnones wrote a great review of The Great Debut and she posted it on her blog at http://www.herblog.com/review-of-the-greatest-debut.htm

That’s better, but we’re not done yet. The address takes up a TON of space. Twitter will shorten it a little and a program like Tweetdeck or SocialOomph or Hootsuite will do it fully but for the purposes instruction, we’ll use the url shortening website ow.ly: http://ow.ly/url/shorten-url.

Editor Suzi Quinnones wrote a great review of The Great Debut and she posted it on her blog at http://ow.ly/7lAjc

We’ve got this nice and short, only 115 characters, but we’re not done yet. Short is a requirement of Twitter, but just sticking to that limit doesn’t help you use Twitter properly. Remember that we want people to read and share the tweet so you need to get it noticed too.

One way to do this is by using the @ symbol to get someone’s attention or to draw attention to yourself.

Editor Suzi Quinnones wrote a great review of The Great Debut and she posted it on her blog at http://ow.ly/7lAjc via @jclarkewrites

If you’re sharing with a private group and asking people to Tweet about you, you’ve included yourself and when anyone reads it they will have a link to your profile. Additionally, you can use the @ to get the notice of someone you really want to have read this tweet but be careful with that. If you do it too often you’re spamming and you’ll either be tuned out, unfollowed, or even blocked.

Hash Tags are another great way to punch up a tweet.

Editor Suzi Quinnones wrote a great review of The Great Debut and she posted it on her blog at http://ow.ly/7lAjc via @jclarkewrites #review #amreading #christian #romance

People can click those extra, like #amreading, and see who else is using the same Hash Tag. That gives you another way to get noticed, even by people who are not following you. There are MANY Hash Tags in use and you can even make up your own.

You’ve got a basic post thee but it’s bland (and now I’ve made it over 30 characters too long). Take your statements to the next level and make them engaging and eye-catching to the reader.

An editor just gave THE GREAT DEBUT 5 stars! http://ow.ly/7lAjc #review #amreading #christian #romance via @jclarkewrites

Now we’ve covered the bases – it’s only 123 characters, it’s written so anyone can ‘say it’ and not feel out of place, the url is short, your twitter name is linked, it’s hash-tagged, and you’ve ‘buzzed’ it up. You’re ready to get noticed!

I hope this introductory course to writing great Tweets has been helpful. Twitter is an amazing tool for connecting with both readers and writers, building your platform, and building your fan base. It pays to be tweet-savvy and make it work for you!

Wendy L. Young has been writing for more than twenty years – everything from poetry to scripts and non-fiction. She now focuses on writing mystery/suspense stories with a heart-pounding dose of thrills. Her first mystery novel, Come the Shadows, is out now and the sequel, Red Sky Warning, will be published November 29th, 2011.

Connect with her online on Twitter, her blog, Facebook, and Goodreads.