The Importance of Reviews

By Susette Williams

While the most common thought of using a review would be to help a customer decide whether or not to buy a product, there are other reasons for leaving a review as well. Believe it or not, writing can be a very discouraging profession. More often than not, people tend to leave reviews when they don’t like a product and are less likely to leave a review letting you know how much they do like your product, or in this case, your book.

You may have heard that musicians are moody. The truth can be said of the authors, but the reason these creative types have the ability to be moody, or have a wide array of emotions is it allows them to connect on an emotional level with the character in their book or song. That also enables them to connect with the reader or listener. For this reason, authors can often use encouragement and one way to give it, is by leaving a review of their book. While it does not take very long to leave a comment, it really does help to encourage the author when you leave a review and tell the author that you enjoyed their story, and what you liked about the story.

But what should you say in the review? It is important not to leave too much information or you may spoil the story for another reader. Tell the author what you liked, if there was a specific scene, or how the story made you feel. You want to leave just enough information that another reader can tell that you actually read the book and the author didn’t ask all of their friends and family to leave glowing 5 star reviews for them.

There has been a lot of controversy lately concerning a few authors unethical practices concerning reviews.  Principals to consider when leaving a review:

  1. You should never write reviews for your own book. Writing a synopsis, blurb, or back copy of your book is different. Reviews are generally endorsements, telling readers what you liked, or did not like, about a book. Reviews are generally left at places your book can be purchased, or in forums where book readers will read about their favorite authors’ books.
  2. You should never leave a bad review because you do not like the person or their beliefs. Also, if you have a problem with downloading a book on Kindle, Nook, etc. do not give the author a bad review. It is best to contact customer services with the place you are purchasing the book from and settle the downloading issue with them. The author has no control over this and it is unfair to rate their hard work based on problems with the distributor.
  3. It is unfair to an author if you downloaded their book as a free promo and have not bothered to check and see if the book is the type of genre you prefer to read or not. Example, if a person downloaded a book that had pornography, religious aspects or content they would find objectionable and would not intentionally set out to pay for that type of story to begin with, should not write a negative review for the book because your mindset is already against that book and its content. This is one of the downsides to offering a free book promotion—because consumers see free and then begin reading the story to only realize this isn’t their normal type of reading material. The author should not suffer because you chose something you would not normally read.
  4. A negative book review should only be left if the writing is poor, there are obvious problems with the plot, the story is inconsistent, the author didn’t check facts, etc.
  5. You should never leave negative reviews for an author because you purposely want their book to do bad. There have been some authors who leave bad reviews for competitors. When the public has found out about this type of practice, it generally will cost the unethical author sales and readers because of their attempts to manipulate consumers and their purchases.

Authors need positive reviews for encouragement and to sell books. An honest review allows readers to see what other people thought of a book and may help sway them in their decision to also purchase the book.

If an author does a book promotion, especially the free book promotions, many of the promotion sites will not carry the author’s books unless they have a set amount of reviews, and usually they must have at least a four star average rank in reviews.

The most natural place for an author to seek reviews is through customers who have purchased their books. Previous customers who have reviewed books can also be a great resource for future book reviews. Build a rapport with readers and offer them a free copy of a future book in exchange for an honest review. As a reader, you can also contact an author and offer to write a review if they will provide you with an ARC (Advanced Reader Copy).

Another place an author can solicit reviews are through Facebook groups for reviewers; or groups that connect readers, reviewers, bloggers and/or authors. Also, if you are looking for more reviews and do a special book promotion or free book promotion, whenever you post about the promotion, ask people to share the information and ask them if they would please consider leaving a review.

Always be polite and considerate, whether or not you are an author, reader, or reviewer. Consider other people’s feelings, and when leaving criticism, try to make it constructive. It also helps if you can find something positive to say, because it will help to take the edge off of negative comments.

Please take the time to show your favorite authors some appreciation by leaving them an encouraging review. It will inspire them to continue writing and sharing their stories with loyal readers like yourself!

Books by Susette Williams:

 

falling in loveMaid for Murder: Deadly Business http://ow.ly/hJKp2

Accidental Meeting http://ow.ly/fR7ft

Falling in Love (Seasons of the Heart) http://ow.ly/fR717

Winter Chill (Seasons of the Heart) http://ow.ly/fR75F

The Quakers of New Garden (New Garden’s Conversion) http://ow.ly/fR7bB

 

Books for Children:

The ‘In’ Crowd (Life With Stef) http://ow.ly/fGsul

On My Own (Life With Stef) http://ow.ly/fR7GG

 

Author Website: www.susettewilliams.com

Facebook: https://www.facebook.com/pages/Author-Susette-Williams/182094681851446?ref=ts&fref=ts

Twitter: https://twitter.com/SusetteWilliams

 

Times of Trial

By Cliff Ball

One Sunday morning, a few weeks after President Collins had nullified the election results, it was Laura’s turn to take care of the under three year olds in the nursery. The babies and toddlers were usually quiet, so Laura sometimes used the time to study for school while also listening to the church service over the radio system that had been set-up for anyone who was in the nursery. As she was studying, she heard a rumble, along with the sound of helicopters overhead, but there were no windows to look out of to see what was happening and she couldn’t leave the nursery, so she figured she’d wait until church was over to find out what had happened. She didn’t have to wait long.
In the auditorium, which had four hundred people seated in the pews, the choir was singing. An M-1 Abrams tank suddenly crashed through the front doors of the building and came into the auditorium, interrupting the singing, while two other tanks crashed through the east and west walls, with black clad soldiers walking into the auditorium from behind the tanks. The congregation was clearly frightened, but they had nowhere to run, and Pastor Fields got up from his chair, went to the podium, and asked, “What’s going on here?”
A man, who looked like he was in charge of this interruption, walked up the steps of the platform, walked over to Pastor Fields, and asked, “Pastor Matt Fields, I presume?”
“Yes. Who are you and what on Earth are doing by bringing tanks and soldiers in here?”
“Who I am is of no concern to you. We’re here to arrest all of you for being enemies of the state. We have busses outside waiting to take you to our holding facility. Go quietly and no one should get hurt. Not much anyway,”
“You can’t do this! This is a free country, we can worship as we please. What right do you have?”
“I can do this, and no, you are no longer free to worship as you please. Men, escort these people to the busses and sweep the campus to look for others to pick up. Pastor, will you go or will you resist?”
Fields looked at his congregation being forcibly led outside, prayed inwardly for the strength to do what he was about to do, and said, “I will not go. I resist your attempt at tyranny. If I die, I die free,”

About Cliff Ball:

Cliff Ball lives in Texas, born in Arizona, is a born again Christian. Has two BA’s, and a Certificate in Technical Communications. Has published eight novels and two short stories. Won third in high school for a short story written in Creative Writing class for a young adult magazine. Please visit his website at http://www.cliffball.net
Links to buy the novel
Amazon paperback

Amazon Kindle US
Amazon UK Kindle
Amazon Canada
Barnes and Noble Nook
B&N paperback

B&N UK Nook
Smashwords

Apple
Kobo

Marketing to Readers vs Networking with Authors

KarenBaneyBy Karen Baney

As an author, I’m faced daily with the challenge of reaching out to quality readers. But, like many authors, especially in the early days of my book marketing, I found myself marketing to authors and not readers. This is fine if your book is for authors. If it isn’t, then I hope this discussion will help you understand the difference and give you ideas on how to refocus your marketing plan.

Networking vs Marketing

Every author needs a support system of other authors—people you can go to for advice about the business of writing (marketing, publishing, etc.) or the craft of writing (editing, POV, characterization, etc.). But many authors confuse the fine line of networking with authors with marketing to authors.

When you network with other authors, your mindset is about sharing information, learning from each other, and lifting each other up through cross-promotion, advice, critiquing, or whatever it is you are seeking from your peers.

Nothing frustrates me more as an author than when I join an author community and it is full of link dumping. I feel like authors are marketing to me. While I don’t mind some marketing, I prefer a community that is focused on networking with and not marketing to authors.

Link Dumping Is Spam

What is linking dumping? It’s the practice of dropping a link into a group, forum, or even on your own Facebook / G+ page with no explanation of what the link contains. If you did this in an email, your message would be marked as spam. We’ve been trained when it comes to email that we shouldn’t click on links that are in a message by themselves with no explanation. Why? Because it’s a common technique for trying to steal someone’s information or propagate a virus.

Yet, when it comes to social media, as authors, we’re using this same technique, hoping that we can draw readers to our website or our books. We don’t realize we look like a spammer.

But I’m Not A Spammer

How can we correct link dumping?

First, if you are doing it yourself, please stop. It’s okay to post links, but tell your group or fans why you are posting this link. What is contained in that page that is worthy of my time? Why should I go there? Is it an inspirational post that will encourage me today? Is it news about your new release? Is it helpful tips on how to write a better story? Is it a picture of ugly cats? What is it?!?!?!

For this blog post, here’s what I might write to introduce the link:

Have you ever thought about who you are marketing to? Are you networking with authors or marketing to them? Read more to learn about the difference and how you can change your ways.

See. Now you’re interested, because I’ve told you what this blog post is about.

What not to do? Don’t say, “Here’s my blog post for today.” That’s not any better than saying nothing. Hook your readers.

Ok, the next way to correct link dumping is to kindly ask those who are doing it in your group to please let the group know why they feel the link is worthy of sharing. What about the post inspired them to rush out and share it with their friends? Simple questions and kind wording can hit the point home without upsetting them.

Market to Readers

Go ahead and look at your Facebook and Twitter followers for a few minutes. How many of them are authors? What about the “readers” groups you’re in? Are they full of authors and only have one or two readers? If so, congratulations! You’ve found a ton of author friends to network with (and not market to).

But, Karen, how can I find readers then? Where are they?

  1. Readers love eBook discovery services, like ChristianEbooksToday.com. Did you know that ChristianEbooksToday.com’s reader following (not authors) is over 80 – 85%? In general, eBook discovery services are dedicated to seeking out new readers. They market to readers, use tactics to draw readers in, and they have a bigger base of readers than the typical author, because they offer readers a wide variety of what readers want—books.
  2. Readers follow book bloggers. Book bloggers focus on providing reviews and giveaways that appeal to readers. There are tons of book bloggers out there. Get them to review your book. Send them free copies. And don’t be stingy here. If the blogger wants a Kindle copy, pay the retail price of your book and send them a gift copy through Amazon. It’s a better user experience for the blogger. In the end, you still get a royalty on the book and the rest is an advertising expense. It’s the cost of doing business.
  3. Readers are in book clubs online and in real life. One of the coolest ways I’ve ever connected with readers was when an out-of-state friend of mine got her book club to read one of my novels. When they finished it, they ask me to video chat with them and answer their questions about that novel and my other novels. They were all extremely excited to talk to a real author and many expressed an interest in reading my other novels. If nothing else, they will remember me because they met me, virtually of course.
  4. Readers like to keep track of authors they like. One of the best things you can do to connect with readers is to include a link to your website in the back of your books (both eBook and print). Make sure your website has a link to all of your social media accounts and to your newsletter. Give readers a way to follow you once they discovered they like you.
  5. Readers see and respond to paid web ads. Yes, I just said paid. A well-designed ad strategically placed can really draw readers to your website. Or link it straight to your product page on a specific retailer. If you have a book that appeals to women ages 25-40, try placing an ad on a Christian mommy blog. Think about what types of readers you want to attract, where you can find them, and invest a little in your book.
  6. Readers do respond to reading related twitter hash tags. Both genre specific hash tags like #christian #romance, and more general hash tags like #amreading or #mustread or #ebookalert get the reader’s attention. Also try device specific hash tags like #kindle, #kindlefire, #nook, #kobo, #ipad. Just make sure your links take the reader to the appropriate retailer for that hash tag (i.e. iPad takes them to iTunes, Kindle takes them to Amazon).

It takes time to build up a reader following. Most of the time it takes years of dedicated interaction with readers where they live. The above are ways to help speed up that process. But, if you want to build up a reader base on Facebook / G+ / your website, you have to keep things reader centric.

Stop marketing to authors. Start networking with them and start connecting with readers.

Best-selling self-published author, Karen Baney, enjoys sharing information to help authors learn about the Business of Writing.  She holds a10 Keys Cover Med Masters of Business Administration from Arizona State University and has worked in various business related career fields for the past 20 years.  She writes Christian Historical Fiction and Contemporary Romance novels.  To learn more about her novels visit her website: karenbaney.com.  Authors can find tips and information on self-publishing and marketing at:  www.myauthorservices.com.

Karen and her husband, Jim, also run several online businesses.  They make their home in Gilbert, AZ, with their two dogs.

Her latest book, 10 Keys to eBook Marketing Success, is now available on Amazon.

 

Have you ever felt God calling you to do the impossible?

by Heather Hart

I had that happen recently. God is constantly bringing me writing opportunities, some, He tells me about just to have me turn down – He has to teach me how to say no. Others, He brings me seem impossible, but He calls me to trust. The latest assignment He gave me was like that, and it hasn’t been easy. Early on in 2012, I set the goal of finishing an entire book – on my own – before the end of the year. I have started dozens of books in that time, and finished a few joint projects, but all the ones that were mine, God kept telling me, “not yet.”

marketing bookFinally, I felt God give me the go ahead on my book for 2012. It was to be called, “A Year of Book Marketing,” and would be released January 1st 2013. The problem – God didn’t give me the idea for the book until November. I kept telling Him that it was impossible to finish the book by that date, but He kept telling me to try. Simply try, and trust Him. So I did.

I won’t tell you that I had perfect faith. I stressed over this decision a lot, and went back and forth about how smart it was to write and publish a book that fast, but God kept telling me to obey.

Before the book was even completed, God prompted me to start marketing it. I argued with this as well. I said, “God, it’s not even done yet! What if I don’t make my deadline?!” And His response? “It’s not your deadline, but mine. And I will meet it, so you don’t have to worry about it.”

So I obeyed. The project continues to grow, and God finally calmed my fears by allowing me to publish the Kindle edition of the book in two parts. Part one was released earlier this week, although I’m still not sure if God called me to write it for a specific author who needed it, or even just to teach me a lesson about trust, but I’m happy to announce that it is finished. Part two will be released in May of this year.

If you’d like to learn more about “A Year of Book Marketing,” you can find the information about it on my website at: http://authorheatherhart.blogspot.com/p/book-marketing.html or it is also available on Amazon.com

– – – – – – – – – – – – – – – – – – – –

Helping other authors since 2009, Heather Hart lives in Texas with her husband, Paul, where she fills her days caring for their four heatheryoung children, writing for Christ, and studying God’s Word. Heather works as a self-publishing-coach.com liaison, author, and authors assistant whose desire is to glorify Christ through her work and to help other authors do the same. You can learn more about Heather by visiting her website: http://authorheatherhart.blogspot.com/

Or, by connecting with her in the following places:

Twitter: @_HeatherHart

Facebook: https://www.facebook.com/heatherhartauthoreditor

Three Ways to Find Free Christian Books for Your Kindle After Christmas

Guest post by Shelley Hitz

Getting a Kindle for Christmas?  Maybe you already have one or choose to read Kindle books via their free apps.  Whatever the case, it is now time to load up your Kindle with free Christian books online!

Here are my top 3 ways to load your Kindle with free Christian books online after Christmas….

#1:  Check the Kindle bestseller list each day for FREE Christian books

As you are probably aware, Amazon Kindle has a KDP select program for authors.  This allows authors to offer their books for free, 5 days every 3 months.  This benefits you as a reader because there are literally new free books to download every day.

The best place to look for free Kindle books is the best seller list.  The top paid books will be on the left and the top free books will be on the right.  You can see an example from the Christianity category in the screenshot below:

amazon

Here are the links to check on Kindle to find free books:

#2:  Check our blog daily (or subscribe) to get notified of free Christian books

We post free Christian books and giveaways daily on our blog.  Make sure to check back often to keep filling up your Kindle!

#3:  Finally, make sure you don’t miss the “Shop ‘Til You Drop” free Christian book promotion 12/26, 12/27 and 12/28

shop-til-you-drop-Christmas-promotion

This is a time-limited offer; therefore, make sure to mark your calendar so you don’t miss out!  You’ll be able to download over 30 Christian books, both fiction and nonfiction worth over $110.   You will also be able to enter to win a $25 Amazon gift certificate to get even more books!  3 days only…

On December 26, 27 and 28th go here:  

www.bodyandsoulpublishing.com/shoptilyoudrop

There you go!  3 ways to load up your Kindle with free Christian books after Christmas.

Enjoy and happy reading!

Shelley Hitz

Shelley Hitz

Shelley Hitz is an award-winning and international best-selling author.  Her openness and vulnerability as she shares her own story of hope and healing through her books will inspire and encourage you.

Shelley has been ministering to teens since 1998 alongside her husband, CJ. They currently travel and speak to teens and adults around the country. Shelley’s main passion is to share God’s truth and the freedom in Christ she has found with others. She does this through her books, websites and speaking engagements.

You can find more about Shelley at www.ShelleyHitz.com or invite her to speak at your event here: www.ChristianSpeakers.tv

Maximize Your Book Sales and Exposure by Using Your Free Author Central Account

By Shelley Hitz, http://www.Self-Publishing-Coach.com

Did you know that Amazon gives you a free tool to help you in your book marketing efforts? I did NOT know about this tool in the first two years of my publishing journey and I wish I had because I know it would have helped me sell more books. What is this free tool? It is called your author central account. You can sign up for your account here: http://authorcentral.amazon.com . For each version of Amazon, you will need to sign up for a different author central account (i.e. http://authorcentral.amazon.uk, etc.). I wish they would combine them all into one account, but for now they are separate.

 

Update Your Book Categories

One of the most powerful things you can do in your author central account is to change your book categories. By changing then to less competitive categories, your book can easily become a #1 bestseller on Amazon. Who doesn’t want their book to become a #1 bestseller?

All you need to do is to research your categories and then contact Amazon via your author central account about the categories you would like changed. There is a contact link at the bottom of the webpage where you can contact them directly. For Kindle books, you need to use the contact link in your KDP account.

The first time I discovered this option and changed categories on one of my books, within a few days the Kindle version became a #1 bestseller for its category!

 

I was amazed and looked at the book sales. It didn’t actually sell more copies than previously, but it had become a bestseller simply because I chose more relevant and less competitive categories. I show you exactly how to do this in my training “Amazon for Authors” here: http://amazon.self-publishing-coach.com.

 

 

Modify Your Book Description

Another great feature of your amazon author account is the ability to change your book description on Kindle or print books. You can add bold, italics, numbered lists, bullets and more to your description.

Your book description is one way to pre-sell your book to your potential readers, so adding this extra formatting can really help your book stand out from the competition.

 

Add Reviews to Your Book Sales Page

Along with adding extra formatting to your description, you can also add quotes from your most powerful reviews on your sales page via your author central account. For each book, there is a section that you can add reviews and this will then be published on your Amazon sales page giving you more credibility and catching your potential reader’s attention. You can also format these reviews with bold and italics but don’t go overboard. They will speak for themselves!

 

Get Help

Finally, through your author central account you can get help and get your questions answered. Their customer service has always been great anytime I have contacted them. You can contact them via phone or e-mail. For phone, they will call you back within a few hours and with e-mail they usually reply within 24 hours.

When I first started using my author central account I had several questions that they were able to answer right away and helped me tremendously. Also, if you notice anything wrong with your sales page let them know. I recently noticed that my entire book description wasn’t showing and there wasn’t a “show more” link. I was getting ready for a big book promotion and contacted them. Within hours it was corrected and I was ready for my promotion.

 

Conclusion

If you are publishing on Amazon through print books or Kindle eBooks, using your free author central account is one technique that I recommend to all authors. What are you waiting for? Get started now here: http://www.authorcentral.amazon.com.

If you want more step-by-step help setting up your author central account, sign up for one of my most popular trainings, “Amazon for Authors” here: http://amazon.self-publishing-coach.com

 

 

 

Shelley Hitz is a Christian author and speaker. Her main passion is to share God’s truth and the freedom in Christ she has found with others which she does this through her books, websites and speaking engagements. You can learn more about Shelley’s ministry here:www.ShelleyHitz.com

Shelley also offers advice to authors including free author tools and templates that you can download here: http://www.self-publishing-coach.com/newsletter.html

 

Romance and a Cup of Tea

by Suzanne D. Williams

So there I was, Kindle in hand, ready to read, and my thoughts went something like this:

Ah, a romance story. This should be good. Chapter one, enter main male character. Rugged cowboy who used to live here. Gotcha.

I clicked. Next page. Enter female character. Oh, I like her. She has a bit of a past to overcome. That’ll keep it interesting.

Chapter two. Male character stumbles across female character. Chemistry. Yes. I see where this is going.

Chapter three. Wait! He has a past too, and his traumatizes him. Fun. Will he overcome it? Will it drive them apart? (Of course not. It’s a romance novel. They’ll get together.)

Click. Chapter four. Chapter five. Chapter six. Yawn. Wait. I’m bored? What happened? Click. Chapter seven. All is resolved between them.The family thinks he’s great. He’s overcoming his obstacles. I glance down at the percentage meter. Thirty percent? What happens in the rest of this book?

Chapter eight. Stop. Why am I reading from her brother’s point of view?

Chapter nine. I don’t care he’s eating catfish.

Chapter ten. Hold up. She does charity work? You’re just now telling me this? What does that have to do with him and her?

Chapter eleven. Big cataclysmic event. I rub my hands in glee. Maybe the author will drive them apart. Make this more interesting. No? What? The streets of the town lay which direction? The little old lady had what happen to her? Volunteer fire department? And who’s the blonde girl?

WHERE’S THE COUPLE AT?

Oh, that’s right. They’re great. We fixed them by chapter seven.

That’s when it hit me. Writing plot in a romance novel is like brewing a good cup of tea. (You say, “How about coffee?” But I don’t drink coffee and I’m writing this, so I say “tea.”) A good plot boils the story down to the perfect concentration. Too weak and the reader becomes lost. The story rambles. It’s no longer a romance. It’s a … story about an entire town. It’s not him and her fixing what lies between them. It’s “and then we went here, and then we went there, and then this happened.”

My favorite plot advice uses the words “but” or “therefore” to determine what happens next. Never slip into “and then” or the story will fall flat. The biggest “and then” problem in a plot is usually spanning time. If the story covers many months, it’s not necessary to fill in all the gaps. Often, it can be done subtly. They met in the spring, but aren’t married for a year. If nothing happens during the summer, I don’t need an entire chapter that serves no purpose. Instead, concentrate the flavor.

Where the characters are in the plot, should tie to where they were and where they are going. In a romance, each scene needs to be about them or to affect them. Leave all the little stuff, what other characters may be doing, to the reader’s imagination. After all, people don’t read a romance to know how the family is or what the town looks like.

Use each event to condense their relationship to its finest level and forget the other stuff. Put me in his head and in hers. Make me love them individually, then bring them together, overcoming the odds stacked against them. That, my friend, makes for one tasty cup of tea, and one I’ll long remember.

Suzanne Williams is a native Floridian, wife, and mother. She writes a monthly column on digital photography for the Steve’s Digicams website. She is an author of both nonfiction and fiction books. She also works in graphic design and is a professional proofreader.

Book Title: MISSING

Author’s Blog: http://suzanne-williams-photography.blogspot.com/

Amazon site for the book: http://www.amazon.com/dp/B008DFT1VS or http://www.amazon.com/Missing-The-Sanders-Saga-Volume/dp/1475294913/

Create Space site for the book: https://www.createspace.com/3867174

Book Trailer: http://www.youtube.com/watch?v=jSYgV1vWLYY

 

I can’t buy it if I don’t know about it

I recently purchased a Nook Color because I wanted to compare it with my Kindle Fire.  As I started exploring the Nook store, I discovered that it is incredibly difficult to find my books.  Browsing for books in a narrow genre (such as Christian Fiction) is really difficult.

After an hour of trying to find my books by just browsing through genres I gave up.  I doubt a reader would have tried for much more than two minutes.

So, how does a relatively unknown author get their work in front of readers? Certainly the my-book-is-now-published-let-the-sales-roll-in marketing plan isn’t going to work.

Targeted marketing is the answer.  I have to reach readers where they are.  I have to limit the number obstacles that stand in the way of them purchasing my books.  I need to give them the most direct access possible to my books.

So, how do I do this?

1. Fight false assumptions about reader behavior.  I was challenged by this.  I thought that if I pushed out messages to readers about my books with links to the Kindle version, if a Nook reader came across the link they would look me up. I’m finding the opposite is really true.  Whenever I tweet targeting Nook readers specifically, I see more Nook sales that day.

2. Provide links with direct access to purchase books from different distributors.  This might mean including both the Amazon and Barnes & Noble links in the message (Twitter, Facebook, Newsletter, etc.).  Or perhaps the entire message is targeted to a specific distributor.  I have tweets that I send out just for Nook users.  I also have some specifically for Amazon UK, etc.

3.  Post messages and interact with all kinds of fans.  I look for Facebook groups and blogs that are specifically for Nook or Kindle users.  Being sure to follow the group / blog’s policies, I’ll post messages specifically for those users.

4.  Make sure links for all distributors are available on your website.  Sometimes it’s not realistic to list every link for every distributor in a message or blog post, but you can make sure that your website has the most information possible. I like to include direct links to books for each distributor in multiple locations on my website.  It’s a good idea to use affiliate links.  (If you’re not familiar with distributor affiliate programs, see my guest post on the subject at Joshua Bedford’s site.)

Regardless of what steps you take in marketing your books, try to keep it fresh.  Remember it takes a reader an average of 5 times of seeing your book before they’ll make the purchase.  The more you can get it in front of them the better.

What are some false assumptions you have about reader behavior?  Have you been thinking one way only to realize that something else might be true?  How do you target your marketing?  Please share your thoughts below.

Self-published author, Karen Baney, enjoys sharing information to help authors learn about the Business of Writing.  She holds a Masters of Business Administration from Arizona State University and has worked in various business related career fields for the past 20 years.  She writes Christian Historical Fiction and Contemporary Romance novels.  For more information about Karen’s books, visit her Amazon Page or Barnes & Noble.

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